#5 Paradox of Choice

More options often cause decision paralysis, buyer’s remorse, and dissatisfaction. Help users make faster decisions by providing less choices.

 

3 months free off yearly subscription for Interaction Design Foundation:

Interested in boosting your career in UI/UX or learning how to build world-class products? The Interaction Design Foundation is offering 3 free months off your yearly membership to Actionable UX Podcast listeners! Use the link below to take advantage of this exclusive offer:
https://www.interaction-design.org/learn-ux-design?ep=the-actionable-ux-podcast

 

References:

• Williams, Darrell. “What Is Hicks Law and How Can We Use It to Simplify Choices?: VWO.” Blog, 20 July 2023, vwo.com/blog/what-is-hicks-law-and-how-it-can-simplify-choices/.

• Iyengar, Sheena S., and Mark R. Lepper. When Choice Is Demotivating: Can One Desire Too ... - UW Faculty Web Server, faculty.washington.edu/jdb/345/345%20Articles/Iyengar%20%26%20Lepper%20(2000).pdf. Accessed 4 Aug. 2023.

• W. E. Hick (1952): On the rate of gain of information, Quarterly Journal of
  Experimental Psychology, 4:1, 11-26

 

• Likes
• Download69
• Share